Last week Clorox launched their new Cold and Flu Pulse, which utilizes Bottlenose’s proprietary trend detection technology to track and predict the spread of the flu through cues on social media. As we prepare for flu season, Clorox and Bottlenose will be following conversations online to help predict and prevent the flu’s spread.
Bottlenose is analyzing millions of conversations in real-time to help Clorox measure how the flu is trending online. Studies have shown a strong correlation between these conversations and how the flu spreads. By raising early awareness of symptoms and trends, the Cold and Flu Pulse will help people prepare for and prevent the potential risks from the virus this season.
Working with Jonah Berger, social media expert and bestselling author of “Contagious: Why Things Catch On,” Clorox and Bottlenose identified the key social predictors of increased flu activity, converting those insights into trackable words, hashtags and topics that allows us to define and measure online conversation volume by geography. Chief among the insights made was that online conversations about flu prevention peak before the actual flu was most severe, underlying the importance of prevention throughout cold and flu season, which can begin as early as October and last until as late as March.
Among the other interesting findings that emerged through online conversations are an increase in working late and exercising to flu symptoms that correlate to an increase in flu symptoms in the following week. You can check the current risk to your area by visiting www.flupulse.com.
The Cold and Flu Pulse is an excellent example of how Bottlenose’s platform can detect and measure emerging trends in real-time through its unique business-intelligence technology. Bottlenose analyzes billions of data points daily to detect patterns in streaming data from sources such as social networks, live broadcast television, radio, global news and blogs. The company offers data-agnostic analytics enabling brands and organizations to harness critical business insights from both structured and unstructured data sources.
To learn about Bottlenose and how our platform is transforming business intelligence for the enterprise, contact us at https://bottlenose.com/get-started.