News from the Team
Today we’re proud to announce that Bottlenose is the first company to provide real-time analysis and trend detection on nearly every spoken word of broadcast TV and radio data from the United States, UK, and Canada. To bring this feature to our customers, we’re partnering with Critical Mention, the company that captures 44 hours of live broadcast programming every minute.
Until now, it’s been incredibly difficult to analyze TV and radio data for trends that are relevant to your brand, company, or product, let alone understand how those trends resonate with social streams. Bottlenose is the first company to offer live analytics that illuminate trends and conversations on TV and radio that are relevant to your brand.
Identifying and surfacing trends in broadcast data is no small task for even the best data scientists. Just as with social streams, we’re talking about terabytes upon terabytes of data constantly being added to the stream. Bottlenose has tackled the problem by using the same tools we use for analyzing social streams in real-time. That means that the analysis happens as the data is ingested, not after the fact.
In addition to trend detection, the new features also show the synergy between broadcast and social, allowing marketers to see how mentions on television and radio resonate the on social and vice versa. As media channels collide and marketing tactics converge, there is a new opportunity to track cause and effect across channels.
Users are also be able to see the average Nielsen ratings of mentions, the estimated publicity value of organic mentions, and detailed data about mentions, demographics and reach on every station, genre, show, and market. And of course, they can watch every relevant video clip, and listen to every audio segment, instantly.
To detect relevant coverage and trends as they happen on TV and radio, sign up to add TV and radio data to your account. To find out how, get in touch.
The Bottlenose Team
(Source: I-COM 2014 NewsFeed)
As Data Driven Marketing has risen in popularity, so have the voices claiming that this will impede creativity in the Advertising world. Yet, in reality, it is a new type of creativity that is key to unlocking new insights, that when applied, can drive Competitive Advantage for Marketers. Therefore, in order to recognize and promote excellence in this area, I-COM launched in Rome the first ever Data Creativity Awards in 2012 amongst great fanfare and entries from around the world. Since then, the popularity of Data Creativity concept has increased. For example, Sir Martin Sorrell has recently posted an article entitled, ‘Creativity in the Age of the Maths Men’.
I-COM is proud and pleased, together with our Patronage and Board members from around the world, to present the Official Selection of the 2nd edition of the Data Creativity Awards competition who will present their entries on Apr 1st in Seville:
Accuen (Omnicom), USA
Project Name: AIP Everywhere; Speaker – Sergey Shprints, VP, Media Intelligence
Bottlenose & Razorfish, USA
Project Name: Mapping the 2013 State of the Union Address with Trend Intelligence; Speaker: Nova Spivack, CEO and Dominiek Ter Heide, CTO, Bottlenose
Brand Karma & Starwood Hotels, Singapore
Project Name: From Conversations to Commerce: How a Hotel Company Made $2 Million from Social Media; Speaker: Mario Jobbe, COO & Co-Founder, Brand Karma
Ghostery & Telegraaf, USA
Project Name: Marketing Cloud Management; Speaker: Scott Meyer, CEO & Founder
Havas MFG Labs & Warner Bros., France
Project Name: My Warner; Speaker: Joachim de Lezardiere, COO
Johnson & Johnson & McNeil, Aveeno, and Johnson’s Baby, Ecosystem Partner: Research Now, USA
Project Name: Baby Landmark Ages & Stages Research Project Speakers: Christina Hoff, Manager- Global Strategic Insights, Johnson & Johnson, Summer Schiavo, Director – Global Insights, BabyCenter (J&J), Michele Madansky, Media and Market Research Consultant, Michele Madansky Consulting, Sapna Mistry, Manager- Global Strategic Insights
PHD Media, Ecosystem Partners: Yume and Nielsen, USA
Project Name: Adapting Media Planning to the Evolution of TV Ads; Speaker: Renee Cassard, Director – Research and Analytics
Starcom MediaVest Group & Axis Bank, India
Project Name: A POEM with Numbers – Confluence of Paid, Owned and Earned Media for Business; Speaker: Aarti Bharadwaj, Vice President, Analytics Center of Excellence
Starcom MediaVest Group & Suncorp Group, Ecosystem Partners: Mi9 & Powered by 9, Australia
Project Name: Suncorp GIO – Building Trust through action, not words!; Speaker: Thaer Namruti, Group Data and Analytics Director
Xaxis & MediaCom and American Eagle Outfitters, USA
Project Name: Audience Buying In Style: Extending Customer Lifecycle Measurement through Effective Data Management; Speakers: Ross Jenkins, VP of Analytics, Xaxis
Entries may show evidence of the successful leveraging of value from data or they could demonstrate how insights were derived from data to drive creative briefs. Whatever the nature of the project, entrants showed that they were highly creative and innovative in their approach and that they achieved demonstrably strong results, such as financial, thought leadership or other stated criteria. Examples of where data creativity might have been shown include the following:
Creating new insights from multiple data sources Effective merging of data sources Innovative data sourcing Efficient Integration of data Analytics creativity Using insights to influence the creative brief, media plan, strategy Employing different marketing sciences Technology Innovation (in-house or with 3rd parties)
The winners will be announced at a special Gala Awards Dinner ceremony to be held at the Royal Palace (Real Alcazar) as part of the I-COM Global Summit on April 1st, 2014.
The I-COM Global Summit is the leading Global Data & Measurement Strategy event, where the who’s who from Digital Marketing gather from around the world to learn, network and trade. I-COM provides a premium environment for Data Champions to build their ecosystem to achieve competitive advantage.
Today, we’re at PivotCon, the premiere social business conference. It’s a conference of mind-melding and knowledge-sharing, and we’re honored to join some of the brightest and most innovative leaders in marketing. We’re also pleased to announce our latest product, Sonar Solo, on stage today!
Fresh from the Bottlenose Labs team, we’re launching Sonar Solo, the free real-time view of what the world is thinking and feeling, as reflected in the global firehose of streaming conversation. Sonar Solo allows anyone to see the trends and emotions of the social Web change as topics, conversations, and people rise and fall in the moment.
Marketers have been limited to searching people, topics and content too late to shape trends as they form. But a shift is happening. Those searches are no longer good enough. Marketers have to know what’s happening in the present, not the past ten hours, five, or one. Opportunities are won and lost in the present — the tools must evolve with the pace of conversation. Following the launch of Bottlenose Nerve Center for enterprises earlier this month, now Sonar Solo gives anyone immediate trend intelligence via Nerve Center’s centerpiece feature, Sonar.
Sonar Solo puts real-time trend intelligence on anyone’s screen.
Sonar Solo consumes the global social firehose to show you what the world is thinking, feeling, and talking about now. It’s the first tool of it’s kind and we’re proud to give marketers a better way to engage and create new experiences in the present. Nobody has provided a real-time view of what the world is thinking against the backdrop of the constantly evolving social stream. By enabling you to browse the real-time Web — infinitely — we’re opening up a whole new visual interface to the “Now.”
Get the real-time edge your company needs in today’s “now”-minded culture. Try out Global Sonar and explore the web like never before.
The Bottlenose Team
Bottlenose Launches Nerve Center™, the First Application for Trend Intelligence for the Real-Time Enterprise
Trend Discovery Solution Analyzes and Surfaces Actionable Insights From Social and Business Data Streams
LOS ANGELES, October 3, 2013 — Bottlenose today announced the launch of Nerve Center™, the first application for Trend Intelligence from social and business data streams. Understanding the trajectory of trends emerging from streaming big data like social messages is a central challenge facing enterprises today. Nerve Center automatically finds trends that signal what the world is thinking and feeling, and separates trends that matter from those that are incidental.
Bottlenose customers today use Nerve Center in real-time brand marketing, but the company expects Trend Intelligence will become a strategic advantage across multiple enterprise functions, as real-time pressures build in sales, support, and human resources. Trend Intelligence applies equally well to any kind of stream data, from public social networks to internal enterprise application data streams, and everything in between.
“Today, businesses are blind to the present. They have invested to understand their past, and to try to predict the future, but they have not invested in understanding the present. A new breed of real-time business intelligence is desperately needed,” said Nova Spivack, CEO and co-founder, Bottlenose. “With Bottlenose Nerve Center, it is now possible to know what the world thinks and feels at precisely this moment. Nerve Center helps brands, agencies, and enterprises understand the trends that are impacting them in real-time, so they can amplify the positives and tamp the negatives.”
Marketing opportunities are gained and lost in the present, a reality imposed by the immediacy of a market’s voice shouting via the mobile internet. Bottlenose Nerve Center gives marketers an early warning to respond to real-time forces, improve overall engagement, boost cost-efficiency, and drive top line results.
Trendfluence™ Finds Emerging Trends Before You Know to Look For Them.
Applying principles of Trendfluence™, Nerve Center measures and reveals the “shove” of trends, and ranks them by impact. This helps customers identify, anticipate and instigate trends that drive businesses. Bottlenose Nerve Center combines massive data ingestion, sophisticated natural language processing, and statistical algorithms to find relevant trends.
Through rich visualizations, Nerve Center users easily spot emerging trends, anticipate their direction, determine which may boost or threaten a brand, and see how to instigate trends that support objectives. An array of easy-to-comprehend dashboards spotlight trending content, people, sentiment, hashtags, topics, and their origins, all of which can be investigated in depth.
Bottlenose has 22 patents pending for its array of Trendfluence technologies delivering Trend Intelligence.
Trend Intelligence for Total Market Awareness.
Whether used for exploiting opportunities or understanding threats, the common thread of practical applications for Nerve Center by Bottlenose customers is real time comprehension of their market’s aggregate influences.
Bottlenose Nerve Center customers include Pepsi, Warner Bros., DigitasLBI, Razorfish, FleishmanHillard, among others. They are leveraging Nerve Center to:
- Spot emerging marketing opportunities and threats
- Gather customer and audience insights
- Analyze and benchmark against competitors
- Monitor brand health and measure the effectiveness of marketing
- Optimize real-time marketing and advertising keyword buying
- Visualize and engage with live events and their audiences (product launches, crises, sports games, TV shows, etc.)
- Cross-correlate social trends with enterprise and industry data sets (sales, Web site analytics, marketing and advertising performance, the stock market and TV ratings)
“The Bottlenose platform does real-time data mining and statistical analysis to help enterprises discover and track the emerging ‘unknown unknowns’ that traditional listening and social monitoring tools would miss,” said Dominiek ter Heide, CTO and co-founder, Bottlenose. “Traditional social listening tools with their process orientation have their place in digital marketing tactics. But as real-time pressures build, our customers also need to be alerted to hidden and over-the-horizon trends they have no way of discovering today.”
Nerve Center is now generally available for purchase as a web-based SaaS software application. Pricing is custom-quoted to customer requirements. For inquires related to sales, product offerings, or more information, please visit: http://bottlenose.com/.
Bottlenose is the first innovator to focus exclusively on Trend Intelligence from stream data sources. Bottlenose Nerve Center™ provides an enterprise-grade, real-time dashboard for discovering, tracking, and acting on influential trends as they form and spread in social and enterprise data streams.
Bottlenose was founded in 2010 by serial entrepreneur, Nova Spivack, and Web technologist, Dominiek ter Heide. Bottlenose has offices in Los Angeles, New York City, and Amsterdam.
Learn more about Bottlenose here: http://bottlenose.com/.
Bottlenose and Nerve Center are registered trademarks and Trendfluence is a trademark of Bottlenose, Inc. All other trademarks are the property of their respective owners.
John Robert Reed, 512-567-9768
Enterprise Offering Discovers Real-Time, Influential Trends to Drive Marketing Campaigns, Manage Brand Reputation and Spotlight Attention in Social Communities
LOS ANGELES, July 23, 2013 — Bottlenose, the first application for Trendfluence™ discovery in social streams, today announced that the company has completed a $3.6 million Series A round of venture capital financing.
The round was led by ff Venture Capital, with participation from Lerer Ventures, Transmedia, Advancit, as well as other leading funds and angel investors. The Series A financing will fund new hires in engineering, sales and marketing to scale operations for the formal entry of Bottlenose into the enterprise market this autumn.
“We are excited to have the opportunity to lead the A round, as we believe that Nova and the Bottlenose team are building a truly compelling and disruptive business”, said John Frankel, Partner, ff Venture Capital. ”After all, we traditionally partner with companies that are changing the way people behave, and we look forward to supporting Bottlenose with all of our internal resources as the team continues to flourish and thrive.”
An early, free alpha version of Bottlenose, released in 2012, spurred interest and demand from nearly 100,000 professional marketers seeking real-time solutions for mapping trends in social networks, in a way that allowed them to see through the fog of social media. Early enterprise partners helped shape Bottlenose for enterprise use, resulting in today’s robust system for revealing Trendfluence in firehose levels of data.
Several brands and agencies—including Pepsi, FleishmanHillard, Razorfish, and DigitasLBi — leverage Bottlenose Enterprise for tracking live and emerging trends and events, directing advertising and marketing initiatives, engaging customer communities and gathering industry intelligence.
The New Science of Trendfluence™ Makes Social Listening Actionable
Bottlenose has developed a new technology for isolating Trendfluence from the noise of social streams. Trendfluence enables Bottlenose customers to proactively identify, anticipate and instigate the trends that drive their businesses.
Bottlenose applies big data cloud computing and analytics to continuously data-mine streams from social networks and enterprise data sources, to detect, visualize and monitor trends as they develop and move in real-time. As trends take shape in real-time, Bottlenose applies proprietary natural language and statistical techniques (16 pending patents) to calculate and visualize the live attention and sentiment around them.
With hundreds of millions of messages, topics, people and links analyzed to-date, and billions more being added on an ongoing basis, Bottlenose is constantly sensing the unfolding live conversation across major social networks, isolating the topics, people, issues, and content that have gathering speed, influence and shove.
Queries Return a 360 Degree View of Vital Trends Reflecting the Emotion of Your Market
The ability to detect real-time trends enables marketers to understand the emotional energy of the crowd and how that is affecting their businesses and brands, right now. It also helps enterprises discover and monitor the “unknown unknowns” on the horizon that may grow into threats, issues, or opportunities – up to hours, days, or even weeks before they are noticed by others.
Bottlenose customers gain an unprecedented ability to find and focus on the trends that matter, as or before they materialize, to inform their real-time tactics and strategies.
Major brand Fortune 500 customers are using Bottlenose to:
- Detect emerging threats and opportunities
- Inform advertising keyword buying strategies
- Direct real-time content creation and curation
- Visualize and track activity around live events
- Monitor and predict brand health and crisis management outcomes
- Conduct real-time market and opinion research
- Extract customer insights and competitive intelligence
- Cross-correlate social activity with business outcomes like stock prices, engagement, and sales
“We are thankful to have the support of forward-thinking investors and enterprise customers who share our vision and understand the growing importance of real-time discovery analytics applied to massive data streams. We’ve seen significant traction from Fortune 500’s since the enterprise version went beta in January, both in volume of inbound, and deal size.” said Nova Spivack, CEO and cofounder of Bottlenose. “Social networks have created an environment where rumors, breaking news stories, and customer sentiment can spike and spread globally in minutes. Big brands are now in an arms race to proactively detect and respond to these emerging issues in real-time, instead of after the fact.”
Previously available as a free, trial application, Bottlenose is in limited release on a subscription basis to enterprise customers. General Availability of Bottlenose is slated for autumn.
For inquires related to sales, case studies, or product offerings please visit: http://bottlenose.com/pro
Bottlenose is the first application for Trendfluence discovery in social and business data streams. Bottlenose provides an enterprise-grade dashboard for discovering, monitoring and acting on influential trends, beginning with social media communications affecting brands.
Bottlenose was founded in 2010 by serial entrepreneur, Nova Spivack, and Web technologist, Dominiek ter Heide. Bottlenose has offices in Los Angeles, California, New York City, and Amsterdam, the Netherlands.
Learn more about Bottlenose here: http://bottlenose.com/
About ff Venture Capital:
ff Venture Capital is an institutional venture capital investor in seed-stage companies. Since 1999, our Partners have made over 180 investments in over 72 companies. Our exits include Cornerstone OnDemand (IPO, CSOD) and Quigo Technologies (sold to AOL for a reported $340m). ffVC has twenty employees based in New York and New Jersey and extensive resources dedicated to portfolio acceleration, including strategy consulting, recruiting assistance, in-house accounting services, communications and PR strategy, engineering assistance, a pool of preferred service providers and an executive portfolio community.
To learn more about ff Venture Capital, visit: http://www.ffvc.com