Sentiment Analysis Symposium: Chaos and Curiosity

This July, Bottlenose had the pleasure of sponsoring the Sentiment Analysis Symposium in NYC. Director of Digital Strategy, Adam Blumenfeld, delivered his take on how to get the most from your data, and explored the best ways to navigate the countless variables and indicators of human sentiment and behavior.

Blumenfeld revealed that while organizations are able to determine general audience sentiment such as optimism or sadness by relying solely on social network “like” and “heart” buttons, these metrics can be limiting. With the myriad of human emotions, these actions don’t actually measure true sentiment. It’s important for brands to go beyond surface sentiments and siloed emotions such as “like” and “dislike” to uncover valuable insights that help them understand consumers at a more granular and intimate level.

“As humans, we experience an infinite number of emotions. Like a Jackson Pollock painting, behaviors criss-cross, impulses overlap, and trends move erratically. This makes it imperative for your insights platform to embrace the chaos of human emotion,” Blumenfeld said.

While machines process data faster than humans, our brains are not bound by a set of rules or algorithms, and no supercomputer can ever match the heights of human curiosity.

At Bottlenose, we take a multifaceted approach when analyzing data to help us embrace and subsequently make sense of the constant flux of human emotion. We highlight the connections between feelings to derive overall sentiment and uncover trends. We take a deep dive into emotion to empower the end user to ask better questions and identify insights not possible with a linear approach to data analysis.

As Blumenfeld said, “When you analyze consumers through a more advanced lens, you start making real connections between data sources….and that’s what this is all about.”

Present Tense: The First “Now-Centric Civilization”

“If you want to know your past, look to your present conditions. If you want to know your future, look into your present actions.” – Asian proverb

This past March Bottlenose CEO and co-founder Nova Spivack spoke at SXSW on how the information age and our ability to process data have begun to transform social and cultural perceptions of time. Check out the video here, or embedded below.

In his talk, “Present Tense: The First Now-Centric Civilization,” Nova discusses the implications of “Nowism” and the shift from the future-oriented focus of the Industrial Age to the now-centric focus of the Information Age. He explores how it has manifested in our technology, thinking, and culture, and unpacks what it means for the business of today.

Real-time analytics in the data-driven information age, Nova argues, has produced foundational shifts to civilization and, likewise, to our concept of “now.” “Now,” in fact, has become shorter, as the basic clock-rate of our lives gets faster.

As he explains, it is impossible to perceive the present – our nervous system and brain have a cognitive delay of a few milliseconds. This means that the present is really the future, and all of our interpretations are of the recent past. We can’t detect the actual present, only the just-barely-past present. The time it takes to measure and collate results, we call that the present.

Nova’s key argument is that if you want to know where you’re going, look at what’s happening now.

For businesses in particular, it’s paramount to be able to anticipate, adjust and analyze all in real time, over and over again. With the fragmentation of data, prediction of the future is an exercise in omniscience since our “now” is shorter than ever and the constant change of information creates exponential uncertainty in the future.

In short, the timeframe has shortened considerably – from annual to quarter to moment.

In his talk, Nova also explores this new reality of the business environment. If there isn’t a pixel on the wall that is constantly monitoring, sensing, anticipating (based on real-time data, monitor media, and metrics), then the data and news you need is out of sight, out of mind. Our culture, technology, and mindset are all adapting to a Now-Centric Civilization.

Nova concludes, “Trust that we have the ability and the process in place and the culture around us to rapidly adapt to change as circumstances dictate. We can create the future just by doing the right thing in the present, that will lead us to where we want to go. If you want to know where you’re going, look at what’s happening now.”

Present Tense: The First Now-Centric Civilization from Bottlenose on Vimeo.

How Bottlenose Anticipated Brexit


Leading up to the historic vote in Great Britain to leave the European Union, Bottlenose was tracking trends through our Nerve Center® platform. While the vote to leave took much of the world by surprise, analyzing even just the social interactions and data from Twitter, we could see significant support for leave vote. Had analysts paid closer attention to the actual data in the weeks leading up to the vote, much of the sudden financial market upheaval following Brexit could have been anticipated and minimized, possibly even prevented.

If you want to see our full report and analysis of social data and trends leading up to the vote last week, you can download a PDF of the report here.

Twitter is the most active social network for political issues, and as such provided the most social data for tracking the conversation ahead of the Brexit vote. We analyzed social conversation among the #VoteLeave and #VoteRemain supporters, as well as the associated topics and terms.

Impressions were not the only indication of the vote however, and with Nerve Center we were able to dive deeper into actual interaction data, as well as demographic and sentiment analysis. As our report shows, the forecast on the vote clearly anticipated that Leavers would come out on top. While most financial services firms, analyst firms, and even the media got it wrong when predicting Brexit voting results, better data from Bottlenose produced much more clarity and to provide better decisioning around the results and their impact.

Download the full report, and for more information on Bottlenose and the capabilities of our Nerve Center platform, contact us at

Bottlenose’s latest patent highlights Nerve Center innovation

We’re excited to announce the issuance of our latest patent, which covers technologies we’ve developed in-house for machine-based content analysis and sentiment tracking of microcontent using NLP. The patent, issued today, encompasses our ability to apply NLP to social data, a critical capability for today’s business intelligence professionals.

As business accelerates and the volume of data increases, our goal is to remain in the vanguard of business intelligence. Our engineering team continues to pioneer breakthroughs in machine learning and NLP, and is dedicated to staying ahead of the enterprise market with technologies that help the world’s largest companies navigate a business landscape marked by emergent risks and opportunities.

Each day, we analyze over 72 billion records to help our Fortune 1000 customers champion the “3 V’s” of Big Data – volume, velocity, and variety – and provide action sets to these customers based on our discovery cycle.

This is our 7th patent issued by the U.S. Patent and Trademark Office (USPTO) for our technology – adding to our current patents which cover aspects of our natural language processing, user sentiment analysis, trending topic analysis, and other key components of our Nerve Center platform.

We are continuously expanding our IP portfolio and have eight more patents currently pending.

For more information on our technology, you can read our press release or get in touch to learn more about how Bottlenose is transforming business intelligence.


Bottlenose now integrating LexisNexis and Flashpoint data sources

We’re excited to announce two new data-source integrations to our Bottlenose smart data discovery platform. Bottlenose customers can now benefit from trend detection that includes LexisNexis’ extensive database of offline and online content, as well as Flashpoint’s unique Deep Web and Dark Web monitoring.

These two integrations extend our proprietary enterprise-intelligence capabilities in some exciting and powerful new directions. With the LexisNexis addition, we are adding over 150 million unique print, wire, and online news articles and social media posts from the LexisNexis service, from over 75,000 sources.These include government and academic documents, as well as industry reports and news sources from over 200 countries in 90 different languages, and over 3.5 million editorially managed social media feeds.

Most importantly, the LexisNexis integration allows us to break down the barrier between offline and online data sources. Now offline content can be converted into streaming data for monitoring of emergent trends and anomalies, whether those signals represent risks to an enterprise or new market opportunities.

Likewise, our new Flashpoint integration gives us unparalleled access to track signals across the Deep Web and the Dark Web. This includes real-time streaming data from about 80% of activity across the main Dark Web forums and places where hackers and cybercrimnals share information, coordinate, and talk about their activity. By being able to track trends and activity from the Deep Web, we can help companies predict threats to their security, IT, or brand before they surface.

LexisNexis and Flashpoint are part of a number of new integrations that we will be adding over the next year. Bottlenose already offers integration with sources like Bitcoin exchanges, government data such as OpenFDA, public sharing sites like Pastebin, and Critical Mention, which allows us to monitor over 90 per cent of all live television and radio broadcasts. These sources add to our social network integrations (including Twitter and tumblr), Stock Market tickers, Office 365, and Google search keywords, and our ability to fully support proprietary enterprise data, such as customer support, CRM, financials, Web analytics, and internal databases. We also have many more integrations planned planned over the next year to continue to expand our reach.

For more information on the new integrations, you can read our press release or get in touch to learn more about how Bottlenose is transforming business intelligence.